Labelling and Promotional Guidelines
for ENERGY STAR® Qualified
Windows, Doors and Skylights
Sold in Canada

Effective October 2010

Download the PDF version of this document.

Part II: Using the ENERGY STAR Symbol in Canada

Part I: Guidelines for Windows, Doors and Skylights

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ENERGY STAR Identity

The ENERGY STAR identity consists of two parts: the ENERGY STAR name and the ENERGY STAR symbol.

The words "ENERGY STAR" must always appear in capital letters:

  • ENERGY STAR®

To indicate the registered status of the mark, the registered symbol (®) must be used with the ENERGY STAR name as follows:

  • The ® symbol should always be in superscript.
  • There is no space between the words "ENERGY STAR" and the ® symbol.
  • Use the ® symbol the first time the words "ENERGY STAR" appear in a document.
  • Repeat the ® symbol in a document for each chapter title or Web page.
  • Include the ® symbol the first time the ENERGY STAR name appears in a brochure, advertisement, poster, product packaging or material for distribution in Canada.

Note: In NRCan and EPA documents that use the phrase "ENERGY STAR" repeatedly, such as these guidelines, it is permissible to display the registered symbol ( ® ) on the first mention only of "ENERGY STAR", provided the documents are not intended for the general public. Documents for the general public should follow the above guidelines.

The ENERGY STAR Symbol

The ENERGY STAR symbol consists of a graphic block and accompanying messaging block.

The ENERGY STAR Symbol


The words "ENERGY STAR" and the ENERGY STAR symbol must never be used in a manner that:

  • suggests that NRCan or any other government body endorses a particular organization, company or product;
  • associates the name or symbol with products or services not within NRCan’s scope for ENERGY STAR;
  • promotes products that are not ENERGY STAR qualified; or
  • disparages NRCan or any other government body.

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Educational Use of the ENERGY STAR Name and Symbol

As a Participant, you may include the ENERGY STAR name and symbol in general educational or informational materials that describe ENERGY STAR and its requirements, such as brochures, newsletters and annual reports.

The ENERGY STAR name or symbol cannot be placed alongside other product or association logos in a publication or brochure that would give the impression that NRCan endorses the organization, unless the name or symbol is accompanied by an explanatory statement.

If you use ENERGY STAR information received from NRCan, the following credit line must appear in all publications:

  • © Reproduced with permission of the Minister of Natural Resources Canada, 20XX.

Note: "20XX" represents the year of publication of the document.

Reproduction of ENERGY STAR information from NRCan must appear as received without any changes or modifications.

Instructions on how to obtain details and/or further information on the ENERGY STAR Initiative in Canada must appear as follows:

  • For information on Canada's ENERGY STAR Initiative, call the toll-free publications line of Natural Resources Canada's Office of Energy Efficiency at 1 800 387-2000, or visit the Web site at energystar.nrcan.gc.ca.

For joint funding initiatives, the Canada wordmark (below) must appear, as stipulated in the Communications Policy of the Government of Canada. Please ensure that you comply with Federal Identity Program requirements. For further information, visit the Treasury Board Secretariat Web site.

Canada wordmark

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Using the ENERGY STAR Symbol as a Product Label

Canada is promoting three versions of the ENERGY STAR symbol:

  • The certification version – the only version allowed for labels on qualified products.
  • The promotional version – used in promotional material.
  • The participant version – used only by Participants to highlight their involvement in the initiative.

All three versions are available in 100 percent cyan (blue), black and white, and white. The EPA promotes other symbols in the U.S., but no other ENERGY STAR symbols are promoted in Canada.

Applying the Certification Version of the ENERGY STAR Symbol to Products

The ENERGY STAR Symbol

Only the certification version of the ENERGY STAR symbol may be used to identify products that meet ENERGY STAR specifications. Windows, doors and skylights must also show the correct zone(s) of qualification in Canada according to the labelling section of this document.

To maintain the integrity of the symbol and the credibility of ENERGY STAR, the symbol may be used only to designate products that have met ENERGY STAR specifications. You may use the symbol directly on these products or on materials associated with them, such as packaging or product inserts.

The certification symbol can only be used:

  1. on qualified products, their packaging, and inserts into the product packaging;
  2. on qualified production line fenestration models only if the label also shows the zone(s) of qualification;
  3. anywhere in electronic and printed media with multiple products if they are all ENERGY STAR qualified;
  4. directly beside or on qualified products in electronic and printed media that contain non-qualified products;

In all other cases, such as when a number of logos are grouped together, one of the promotional symbols must be used. Example:

Image: Logos are grouped together

Other promotional symbol examples:

Image: Other promotional symbol examples Image: Other promotional symbol examples


Using the ENERGY STAR Symbol in Product Advertisements

When preparing print advertisements or brochures, place the certification version of the ENERGY STAR symbol on, or directly adjacent to, the illustration of the qualified product. If only one product is pictured in the advertisement – and that product is ENERGY STAR qualified – you may place the symbol anywhere on the page. However, if more than one product is pictured, you must place the symbol on the illustrations of qualified products only. Do not place the symbol along the bottom or side of the page next to other general icons (logos), unless every product displayed on the page meets ENERGY STAR specifications.

When you use the certification version of the ENERGY STAR symbol in a general advertisement for a product line in which only certain models are qualified, use language that clearly identifies those models. For example:

  • The [product model name] meets or exceeds ENERGY STAR specifications.

Alternatively, include specific language under each of the qualified models. For example, add the bulleted point "ENERGY STAR qualified" to a list of product attributes.

The only time you may use the ENERGY STAR symbol without referring to a specific product is when you are informing the public of the certification purpose of the symbol. For example, include the following statement:

  • Look for the ENERGY STAR® on our products. It shows that the product meets ENERGY STAR guidelines for energy efficiency.

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Reproducing the ENERGY STAR Name and Symbol

The symbol comprises the ENERGY STAR graphic block and the attached messaging block. The two blocks are separated by a single white rule equal in thickness to the arc within the graphic. The symbol also has a white line around it that is equal in thickness to the arc within the graphic. This applies to all versions of the symbol.

The ENERGY STAR Symbol

The different versions of the symbol – in 100 percent cyan (blue), in black and white and in white – are supplied to Participants electronically in various graphic formats: EPS (Encapsulated PostScript) for use on personal computers (PCs) and Macintosh computers, JPG (JPEG – Joint Photographic Experts Group), BMP (Bitmap) and TIF (TIFF – Tagged Image File Format). Distribute these files to your graphics department and/or supplier.

Image: Explanation of ENERGY STAR symbol

Integrity of the Symbol

The symbol must never be altered, cut apart, separated or otherwise distorted in perspective or appearance in any way. The word "ENERGY" in the symbol must always appear in English.

Clear Space

Text must not run into or through the symbol. If the symbol is placed over a strongly patterned background, a clear area needs to be created around the symbol for clarity. This area should be equivalent to one third (1/3) the height of the graphic block. No other graphic element, such as text and images, should appear in this area.

Image: Clear Space of ENERGY STAR symbol

Minimum Size

Although the symbol can be resized, constant proportions must be maintained. To ensure legibility for print applications, the graphic block of the symbol should not be reproduced to a size smaller than 1 cm in width.

Image: Minimum Size of ENERGY STAR symbol

For Web applications, legibility of the wording inside the messaging block must be maintained.

Colour Specification

The colour for the ENERGY STAR symbol is 100 percent cyan (blue). The equivalent Web colour is hex colour #0099FF. Black or dropped-out white versions are also allowed. If colour printing is available for advertising, product literature, point-of purchase materials, etc., the symbol should be printed in 100 percent cyan (blue). If cyan is not available, an alternate version in black is allowed.

Preferred

Image: Preferred ENERGY STAR symbol

100 percent cyan on colour background or photographic image

Optional

Optional colour specification: Black on colour back-ground or photographic image Black on colour back-ground or photographic image
Optional colour specification: Dropped-out on colour background Dropped-out on colour background
Optional colour specification: Dropped-out on photographic image Dropped-out on photographic image

Incorrect use of the ENERGY STAR Symbol

In the examples below, the ENERGY STAR symbol has been modified. These uses are deemed unacceptable.

Distorted symbols

Image: Distorted ENERGY STAR symbol

Altered symbols

Image: Altered ENERGY STAR symbol

Improper use of the symbol or the symbol should not be placed on a busy background

Image: Improper use of the ENERGY STAR symbol

Other Versions of the ENERGY STAR Symbol

Canada also promotes a promotional version and a participant version of the symbol. The guidelines in this document also apply to these versions.

These versions of the ENERGY STAR symbol are designed for promotional use only and may not be used as labels to identify ENERGY STAR qualified products. Both versions are available in vertical format (preferred) and in horizontal format (for optional use to meet graphic design requirements).

Promotional Version of the ENERGY STAR Symbol

Use this version in promotional material, such as ads and flyers, to reinforce the link between ENERGY STAR and energy efficiency.

Preferred :
Image: Promotional Version of the ENERGY STAR symbol Preferred
Optional :
Image: Promotional Version of the ENERGY STAR symbol Optional

Either the English or the French tag lines can appear first. The order in which the bilingual tag lines appear is as follows:

  • when the text is entirely English, the order is English, then French
    (High Efficiency / Haute efficacité); and
  • when the text is entirely French, the order is French, then English
    (Haute efficacité / High Efficiency).

Participant Version of ENERGY STAR Symbol

You can promote your participation in Canada's ENERGY STAR Initiative by using the participant version of the symbol.

Preferred :
Image: Participant Version of the ENERGY STAR symbol Preferred
Optional :
Image: Participant Version of the ENERGY STAR symbol Optional

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Using the ENERGY STAR Name in a Body of Text

When you introduce ENERGY STAR in a text (such as a press release), you must emphasize its Canadian identity, as follows:

  • English – The ENERGY STAR® Initiative in Canada.
  • French – L’Initiative de haute efficacité ENERGY STAR® au Canada.

You may also express the ENERGY STAR symbol in the body of the text, as follows:

  • English – The ENERGY STAR® symbol or registered mark.
  • French – Le symbole de haute efficacité ENERGY STAR®, ou la marque de commerce enregistrée.

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Using the ENERGY STAR Symbol Adjacent to the EnerGuide Label

ENERGY STAR high-performance levels are defined for five types of household appliances that must have an EnerGuide label:

  • refrigerators (top-mount, side-by-side and bottom-mount models);
  • freezers;
  • clothes washers;
  • dishwashers; and
  • room air conditioners.

Appliances become ENERGY STAR qualified products when they meet:

  • the minimum energy efficiency requirements, as set out in the
  • Energy Efficiency Act and Energy Efficiency Regulations; and
  • the prescribed ENERGY STAR performance levels, as determined by NRCan.

If you are a manufacturer and/or dealer whose products meet ENERGY STAR performance levels, you can choose to insert the ENERGY STAR symbol on the EnerGuide label. If the EnerGuide label and/or information appear with the ENERGY STAR symbol, credit is to appear in the publication as follows:

  • © The EnerGuide label and text is produced with permission of the Minister of Natural Resources Canada, 20XX. The ENERGY STAR® mark is administered and promoted in Canada by Natural Resources Canada.

Note: "20XX" represents the year of publication of the document.

Labelling Guidelines for EnerGuide

The EnerGuide label (its correct use, placement, size and colour) and design considerations are described in EnerGuide Labelling Instructions for Appliances and Room Air Conditioners – Revised April 2004.

For information on EnerGuide Labelling or to obtain electronic versions of the EnerGuide label or a dual EnerGuide / ENERGY STAR label, contact:

Kelly-Ann Chisholm
Chief, Compliance Operations
Office of Energy Efficiency
Natural Resources Canada
1 Observatory Crescent, Building 1
Ottawa ON K1A 0E4
Tel.: 613 947-7352
Fax: 613 947-5286
E-mail:


Questions on Using the ENERGY STAR Symbol

For more information on the ENERGY STAR symbol, contact your account manager.

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Useful Terminology when Describing ENERGY STAR

Here are some examples for writing and talking about ENERGY STAR.

Correct
Not Acceptable
ENERGY STAR® labelled
(product name) (e.g. TV)
An ENERGY STAR®
(product name)
ENERGY STAR® qualified
(product name)
ENERGY STAR® compliant
(product name)
ENERGY STAR® certified
(product name)
ENERGY STAR® rated
(product name)
Product with/bearing the
ENERGY STAR® symbol
ENERGY STAR® product
(e.g. TV)
Product with/bearing
the ENERGY STAR®
registered trademark
ENERGY STAR® products
(referring to an array of products)
Products displaying the
ENERGY STAR® symbol
ENERGY STAR® equipment
Endorsed by Natural Resources Canada
Products displaying
the ENERGY STAR®
registered trademark
Meeting ENERGY STAR®
standards

Here are some examples for writing and talking about ENERGY STAR performance guidelines

Correct
Not Acceptable
ENERGY STAR® guidelines
ENERGY STAR® standards*
ENERGY STAR® specifications
ENERGY STAR® requirements
ENERGY STAR® performance levels
NRCan-approved
Voluntary program
NRCan-endorsed
Received endorsement from NRCan

* Note: When talking about the Government of Canada's Energy Efficiency Standards, the use of the term "standards" is correct.



Terminologie utile pour décrire ENERGY STAR

Voici quelques lignes directrices et exemples à suivre en matière de rédaction ou de communication concernant ENERGY STAR

Correct
Inacceptable
Un (nom du produit) portant le symbole de haute efficacité ENERGY STAR®
(p. ex., un téléviseur)
Un (nom du produit) ENERGY STAR®
Un (nom du produit) homologué
ENERGY STAR®
Un (nom du produit) répondant aux exigences ENERGY STAR®
Un (nom du produit) conforme aux exigences ENERGY STAR®
Un (nom du produit) conforme à
ENERGY STAR®
Un (nom du produit) certifié
ENERGY STAR®
Un (nom du produit) coté
ENERGY STAR®
Produits portant le symbole de haute efficacité ENERGY STAR®
Produit ENERGY STAR®
(p. ex., un téléviseur)
Produits portant la marque de commerce enregistrée ENERGY STAR®
Produits ENERGY STAR®
(en parlant d'une gamme de produits)
Produits affichant le symbole de haute efficacité ENERGY STAR®
Équipement ENERGY STAR®
Produits appuyés par Ressources naturelles Canada
Produits affichant la marque de commerce enregistrée ENERGY STAR®
Produits respectant les normes
ENERGY STAR®

Voici quelques lignes directrices et exemples à suivre en matière de rédaction ou de communication concernant ENERGY STAR

Correct
Inacceptable
Lignes directrices ENERGY STAR
* Normes ENERGY STAR
Critères d'admissibilité ENERGY STAR
Exigences ENERGY STAR
Critères d'efficacité ENERGY STAR
Approuvé par RNCan
Programme volontaire
Appuyé par RNCan
A obtenu l'appui de RNCan

* Nota : : Lorsqu'on parle des Normes d'efficacité énergétique du gouvernement du Canada, l'utilisation du terme « normes » est adéquate.