Key Facts in Promoting EnerGuide and
ENERGY STAR®

Understanding the ENERGY STAR Symbol

A Short History of ENERGY STAR and EnerGuide

Canada, in fact, was one of the first countries in the world to adopt a labelling program for appliances. To ensure that consumers received fair and objective information on the energy consumption of appliances, test standards were developed to establish a level playing field for all manufacturers and to ensure that energy efficiency claims were factual and comparable.

Regulations required that manufacturers of major electrical household appliances to be sold in Canada must

  • test these appliances for energy consumption
  • show the monthly energy consumption of each model on a standardized, round EnerGuide label.

Ask your customers if their appliances still carry the old round label (some of them are still using old appliances). You can use this as another selling point. Suggest that by upgrading to new appliances with the rectangular label, the energy savings over time are likely to pay for their purchases.

In 1992, Parliament passed the Energy Efficiency Act as a key element of Canada's national environmental action plan. Under the Act, minimum energy efficiency standards were established for some types of energy-consuming products, including appliances imported to Canada or traded between provinces/territories.

The current rectangular label for appliances and room air conditioners was introduced in 1995. It provides the estimated annual energy consumption rating for each appliance. Starting in 1984, Natural Resources Canada has calculated the average annual energy consumption of major electrical appliances. Since that time, refrigerators, refrigerator-freezers, freezers, dishwashers, clothes washers and clothes dryers have all shown dramatic drops in annual energy consumption.

EnerGuide is the official Government of Canada mark associated with the labelling and rating of the energy consumption or energy efficiency of not only household appliances and room air conditioners, but also heating and ventilation equipment – such as gas and propane furnaces, air-to-air heat pumps, central air conditioners and gas fireplaces – as well as houses and vehicles.

The ENERGY STAR symbol goes one step further and identifies specific models that meet or exceed premium levels of energy efficiency. Since 2001, the ENERGY STAR symbol can also appear on an EnerGuide label.

Introduced in 1992, the ENERGY STAR symbol was first used in the United States as an indicator of energy efficiency for computers and monitors. The program proved to be so popular that it was expanded to include a host of specifications for office equipment. Today, the symbol can be found on almost 40 types of products, including major appliances; televisions; residential heating, ventilating and air-conditioning equipment; ceiling fans; lighting; and other products.

In only a decade, ENERGY STAR has become an international symbol of top energy performance and is now embraced by Australia, Canada, the European Union, Japan, New Zealand and Taiwan. Agreements and partnerships between these major global markets make it easier to provide a single set of energy efficiency qualifications, instead of patchwork, country-specific requirements.

How consumers use the EnerGuide label and the ENERGY STAR symbol