Canada’s ENERGY STAR® Market Transformation Awards 2011

Assessment Criteria for
ENERGY STAR Retailer of the Year

The submission of a detailed description that highlights how one or more of the “Five A's” of market transformation has been met that should include:

ENERGY STAR Strategy

  • Demonstrate the integration of ENERGY STAR into corporate strategy across all relevant product categories.

Product Selection

  • Provide goals/targets for increasing stock of ENERGY STAR qualified products in all relevant product categories (e.g. increases in number of products).
  • Describe all efforts to work with vendors to increase stock of ENERGY STAR qualified products.
  • Report progress in meeting these goals/targets (e.g. increases in % of products).

Sales Associate Training

  • Demonstrate the integration of ENERGY STAR into training strategy across all relevant product categories and in all existing training vehicles.
  • Include information on how your organization worked with vendors or utility/province/regional partners to increase ENERGY STAR sales associate training.
  • Report progress in implementing plan and achieving goals.
  • Please list and include all training efforts that include ENERGY STAR, (e.g. publications, TV, Web-based content, in-person presentations, etc.). For each effort, please include the following information, where applicable:
    • Scope (national/regional, # stores)
    • Vendor support (which vendor(s)
    • Utility support (which utility(ies)
    • Number of employees reached
    • Highlights of environmental messaging

In-Store Marketing

  • Describe all efforts to request/require ENERGY STAR labelling of qualified products by vendors and report progress.
  • Please list and include (as available) all in-store ENERGY STAR marketing efforts, e.g. displays, signage, in-store radio/Muzak/TV, clinics/events, collateral, etc.. For each effort, please include the following information, where applicable:
    • Scope (national/regional, # stores)
    • Permanent or temporary (if temporary, dates)
    • Vendor support (which vendor(s)
    • Utility support (which utility(ies)
    • Impressions (e.g. store traffic)
    • Highlights of environmental messaging

Ex-Store Marketing

  • Please list and include (as available) all ex-store ENERGY STAR marketing efforts, e.g. advertising (broadcast, radio, print, circulars, etc.), direct mail, Web, public relations, etc.
  • For each effort, please include the following information, where applicable:
    • Distribution/markets
    • Duration
    • Vendor support (which vendor(s)
    • Utility support (which utility(ies)
    • Impressions/circulation
    • Highlights of environmental messaging

Note: ALL support material – pamphlets, posters, advertising materials, training materials, booths, etc.MUST comply with the ENERGY STAR identity requirements as stipulated in the Guidelines for Reproducing, Applying and Using ENERGY STAR Symbol in Canada.

How to submit