Natural Resources Canada
Symbol of the Government of Canada

Office of Energy Efficiency Links


Communities and Government


Awareness Campaigns

Vehicle Pool Awareness Campaign

Natural Resources Canada developed an awareness campaign to help divert some employee business travel from taxis and rentals to more fuel-efficient and lower-emitting fleet pool vehicles. Greater use of these vehicles can reduce travel costs and greenhouse gas emissions that contribute to climate change.

E-10: Ethanol-Blended Fuels Awareness Campaign

On November 22, 2003, former Prime Minister Jean Chrétien announced that E-10 would have to be purchased for Government of Canada vehicles whenever available. The Federal Vehicles Initiative ((FVI) ) promoted awareness of E-10 within the federal fleet and provided a list of refuelling stations across Canada which offer alternative fuels including E-10.

The FVI launched an awareness campaign to remind federal vehicle operators and fleet managers to use ethanol-blended fuels in federal vehicles where available, whenever possible.

A number of products to promote the campaign have been developed and distributed to federal vehicle owners:

Key chains:
Bumper stickers:
Kit folders:
Static decals:

No-Idling Campaign

Guide for an Effective No-Idling Campaign